Deana Hilenbrant, owner of a local salon, Creations In Hair, needed a logo, website, and marketing materials. To begin with, a logo was created. Something simple and elegant was the end result. Then the website was designed. A basic, HTML site was created for the salon. The website breaks down all you need to know about Creations In Hair.
Following that, Deana’s business cards and appointment reminder cards were created.
Deana wanted to reward customers for being loyal, so a Customer Appreciation Card was designed. Following that, a tear-away flyer was developed to locally advertise. The flyer encouraged new customers to visit the salon by offering a discount to new clients. For those wanting to gift her services, a gift certificate was then created.
The final piece was a brochure. The tri-fold brochure, in line with Creation In Hair branding, provided background on the salon and a list of services, pricing, and hours. Not only does the brochure provide existing customers information, but also is handy advertising for Deana to use to build her client list thus growing her business.
Overall branding was consistent. The same fonts, coloring, and imagery were used throughout. Each piece clearly indicates they came from the same salon.
